UltraBoard Welcomes Eric Elfstrand as Midwest U.S. Sales Manager


Bentonville, AR (March 15, 2018) – United Industries, manufacturers of UltraBoard, is excited to announce the appointment of Eric Elfstrand as their new Midwestern United States Sales Manager. Elfstrand, who previously served as the Western United States Wide Format Manager for Veritiv Corporation, brings extensive sign industry experience to the UltraBoard sales team. In addition to Elfstrand’s role as Midwest Sales Manager for UltraBoard, his role will be influential within national accounts management, as well as UltraBoard’s product specification program.


Elfstrand’s sign industry career began with the Pitman Company of Minneapolis, Minnesota in 1989. Beginning his career as a Sales Representative, Elfstrand quickly transitioned to a Sales Manager role, and was then appointed as Pitman’s Minneapolis Division Manager in 1998; overseeing a sales territory of six states.


In 2010 Elfstrand transitioned his career to the Xpedx Corporation, assuming the role of Business Unit Manager within their graphics division. After joining the Xpedx corporation, Elfstrand soon accepted a promotion to Paper Sales Manager within Xpedx’s Kansas City office; relocating shortly thereafter with his wife Gina and their two children, Morgan and Logan, a sophomore and freshman at The University of Kansas.


In 2014, Xpedx merged with the corporation Unisource to form Veritiv. Under Veritiv, Elfstrand was appointed to the position of Wide Format Manager for the Western United States.


Learn more about United Industries and UltraBoard foam board products by visiting their site at https://www.UltraBoard.com